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What are UX Personas and Why are They Crucial for Product Designing
A userpersona is a fictional character created to better understand consumer needsand requirements. Personas are an extremely advantageous tool if appropriatelyused; user personas are often neglected during the product developmentphase.
Keep reading to learn more about UserPersonas and their role inUX.
What is a UX Persona?
I want you toimagine for a second here. Let us assume you are a beauty product seller, and adefined UX persona establishment will help you know your target audience'straits and qualities. In User Experience (UX), personas are crucial todeveloping a clear visualization of your target user(s).
Personas area combination of text, icon/graphics, and personality traits; you can even givethem a face (not in a weird way). For example, you can get a custom-drawnillustration or use an image and design it yourself.
Remember thatalthough user personas are fictional, they should be strictly based on factsand data related to real product users. You can research, read about how to doit properly, or use the traditional method of utilizing behavioral data (that you might have collected for your product design).
Suppose you are an entrepreneur and new to product designing. In that case, you can educateyourself by reading blogs, asking experienced designers, or contacting a UI/UX design studio to get a consultation.
Usually, a UXpersona includes the below-mentioned qualities/traits;
- The persona's name
- An image to represent the persona (ex; it can be an illustration,avatar, or a stock image)
- Demographic details such asyour UX persona's age, gender, employment status, likes and dislikes as aperson or else that are relevant to your product
- The user's goals and life struggle
- A summary of their pain points concerning your product
- You can collect quotes from actualusers whom the user persona should represent.
You canassign different names to different UX personas segments if you wish to createmore than one persona. Giving other names will help you throughout the process,plus naming user personas will make them more memorable. So, let us assume you create two UX personas, and both have different spending habits; you can callthem respectively, one as "the Spender" and the other as "thesaver."
What are Personas Used for in UX?
You need empathy to connect with consumers. Beingin someone else's shoes and understanding their scenarios is tough withoutcompassion. When an organization or team of developers fails to develop empathyor connect with users organically- this is where UX personas come into the bigpicture.
UX personashelp build empathy among designers or developers and do not let the focus shiftfrom "user" to "just designing." With the implication of UXpersonas, we keep it at the center of the entire design process.
To come upwith a usable UX persona, UX researchers and designers need to work togetherand capture the most crucial and valuable information they have about targetaudiences. In doing so, they are compelled to step into the user's perspective-and that's all you need to make your product lovable among wideusers.
Ui/UX Den ProAdvise: Let alone the "creation process" of UX persona help youunderstand the user intensely.
How do UXPersonas help in the Designing Process?
Once you havedeveloped a UX persona (or personas), you can get an understandable point ofreference that you can turn to anytime in the designing process.
Personas helpyou make 'user-focused' decisions easily and shape the overall direction of theproduct creation. During the design process, make sure to ask yourself belowmentioned questions;
1. What would'Parrot' UX persona want in this situation? And
2. What would help them out most?
Plus, at thesame time, your created user persona can help communicate with new designers ordevelopers smoothly. One needs to glance at the UX user personas mentioned;they are ready to go!
UX Personas,help you capture the essence of users, steer, inform and make designdecisions.
Different Types of Personas in UX
There arethree prime approaches you can indulge in while developing user personas;
1. The quickmethod
2. The qualitative method, and
3. The mixed method.
Worry not;we'll explain all these personas.
· The QuickMethod- Proto Personas
Protopersonas are generated swiftly and are based on pre-existing knowledge aboutthe target audience. In this method, one does not do new user research. You canutilize any study or data you already have in store.
These user personas areusually created within a workshop. They are used to capture people'sassumptions about the target audience- but at the end of the day- these userpersonas are informed by real data. Still, proto-user personas are beneficialwhen you are falling short of resources.
· The QuantitativeMethod- Qualitative Personas
Now, this is the real deal.This method is for you if you are a firm believer in doing everything fromscratch. Qualitative personas are entirely based on qualitative research. Thismethod is obviously a step from proto personas as they are concluded from accuratedata. Qualitative personas are produced after small-scale research, you do notneed unnecessary time and resource to create final personas.
· The MixedMethod
Also known asthe Statistical method, this is the most thorough research method of all three.This method typically utilizes large data samples collected by realusers.
To concludestatistical personas, you will first need to do qualitative research onspecific target commonalities and themes that repeatedly come up. You need tofind the most common issues and look for solutions there. And from there, youcan create a survey to collect more comprehensive user qualitative data. Butthis method is time-consuming, so it might not be the best option for smallagencies.
Jul 22, 2022